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27. August 2026  ·  E-Commerce  ·  Product Configurator

Create a quote configurator with AI — in minutes instead of weeks

A quote configurator on your website is one of the most effective ways to generate qualified B2B leads. Prospects configure their individual quote themselves — with real-time pricing, guided by questions just like in a consultation. The result: complete enquiries, automatic PDF quotes, no manual effort.

The problem has always been the setup. Creating attributes, building rule sets, entering prices, defining dependencies — all of this takes time. A lot of time. The AI agent from configento.app changes that fundamentally.

What does the AI agent do exactly?

The AI agent from configento.app handles the setup of the configurator — not the operation by the end customer. This is an important distinction.

The classic setup works like this: you open the admin interface, create attribute by attribute manually, define the options, build the rule set, enter prices. With a product that has 10 attributes and 50 options, this can take days.

With the AI agent it works like this: you upload your product data — an Excel price list, a PDF datasheet, a product description — and the AI agent automatically builds the finished configurator from it. Attributes, options, rule set, price structure. All of it.

The result is the same powerful quote configurator — the path to get there is just radically shorter.

Before vs. after: classic setup vs. AI-assisted

Classic setup With AI agent
Creating attributes Manual, one by one Automatic from product data
Building rule set Hours to days Minutes
Entering prices Table by table Directly from Excel import
First version live Days to weeks Minutes to hours
Coding required Not needed Even less needed
Result Full-featured configurator Identical — just faster

What the AI agent can do specifically

Import and structure product data You give the AI agent your product documents — price lists, datasheets, product descriptions. It recognises the relevant attributes (colour, material, size, variant), structures the options and suggests a logical configuration flow.

Automatically generate the rule set Which options depend on each other? Which combinations are invalid? The AI agent recognises these dependencies from your data and builds the rule set automatically. What used to be the most time-consuming part of setup is now handled by AI.

Import price structure Excel price lists, surcharge tables, matrices with width × height — the AI agent imports your existing price structure directly and links it to the configurator. No manual data entry.

Iteratively refine the configurator After the first automatic draft you can adjust, add and refine — in the visual admin interface without any coding. The AI delivers the 80% draft, you bring it to 100%.

Why this makes particular sense for quote configurators

A quote configurator is typically more complex than a simple product configurator. The questions are more advisory, the dependencies more layered, the pricing often individually calculated.

That is precisely why the quote configurator benefits most from AI support during setup. Industries like mechanical engineering, doors & windows, building elements, sun protection or electrical engineering have complex product data that was previously time-consuming to structure. The AI agent makes this complexity manageable.

The end result for the customer does not change: they configure their quote step by step, see the price in real time, and receive a complete PDF quote at the end — just as they would expect from a consultation.

Who benefits most from an AI-assisted quote configurator?

The AI agent is particularly valuable when:

  • Many product variants exist — the more attributes and options, the greater the time saving
  • Existing product data is available in structured form (Excel, PDF, datasheets)
  • Quick testing is required — first version in minutes instead of weeks
  • No developer is planned for setup
  • Multiple product lines need to be made configurable

Mid-sized B2B companies that have previously relied on manual quote creation can take a huge step towards digitalisation with the AI-assisted quote configurator — without a large IT project.

What stays the same?

The AI agent changes the setup — but not the product itself. The finished quote configurator is identical to one set up manually:

  • Real-time price calculation with every selection
  • Rule-based logic that excludes invalid combinations
  • Automatic PDF dispatch after configuration is complete
  • Integration into Magento, Shopware or via HTML5 snippet into any website
  • Full multilingual support for international websites
  • No transaction fees, no project costs

The difference: you no longer need a week to get there. You need an afternoon.

Frequently asked questions

Do I need AI knowledge to use the AI agent? No. You upload your product data and describe what the configurator should do. The agent handles the rest. No prompts, no technical knowledge required.

What happens if my product data is incomplete? The AI agent works with what is available and suggests a sensible structure. Missing details can be added afterwards in the visual admin interface.

Can I customise the automatically generated configurator? Yes — completely. The AI agent provides the draft, you have full control over the result. Every attribute, every option, every rule can be adjusted manually after generation.

Is the AI agent included in all plans? The AI agent is available from the Professional plan onwards. View all plans and prices.

How does this differ from a standard product configurator? The quote configurator ends with a qualified enquiry or a PDF quote — not a direct purchase. It is the right choice when prices are individually calculated or when sales accompanies the closing. More on this: Quote configurator vs. product configurator.


Want to see how quickly your quote configurator comes together with AI support? Try free for 14 days — no credit card required.


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