configento.app

Der Produkt­konfigurator für deinen Webshop aus der Cloud

With configento.app your customers can configure their individual product variant directly in your Magento or Shopware shop, add it to the cart and buy it. Whether the product allows 5, 100 or millions of variants makes no difference. With configento.app you create such a component with all features and rules completely intuitively.

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configento.app Produktkonfigurator
configento.app im Einsatz bei der Deutschen Carportfabrik
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What is a product configurator?

Definition: Product Configurator

A product configurator is a software application within a web shop system or a standalone solution that helps users assemble product variants from characteristics and rule-based dependencies.

 

In addition to creating varied products, using a product configurator offers wide-ranging benefits for sales, production and logistics. Orders can be created directly and fully digitally in the web shop, without a manual quoting process.

 

Bills of materials essential for production are provided directly from the web configurator for the ERP system. Due to the extensive integration within business processes, the term product configurator is also used alongside price calculator or Offer configurator.

Why a product configurator in your web shop?

Using a fully digital product configurator in the web shop can become a real competitive advantage for a company.

 

Highly personalised products or fully customised product variants, even in the smallest quantities, increase customer satisfaction and have a positive impact on relationship management.

 

By the way: For implementing a product configurator in your web shop, the Professional edition of configento.app is usually sufficient. Learn more >

Benefits of a product configurator in your web shop

Higher conversion rate

Customers who can configure their own product buy more frequently. Individual configuration creates emotional engagement and purchase confidence — abandonment rates drop significantly.

Higher average order value

Product configurators enable upselling through visible options and surcharges. Customers immediately understand the value of premium variants and choose them more often.

Less consulting effort

A self-explanatory configurator answers customer questions automatically. Your sales team is relieved — standard enquiries are handled entirely digitally.

Automatic bills of materials

Exact bills of materials are automatically created for every configuration and transferred to your ERP system. Manual errors are eliminated, production starts immediately.

Error-free orders

The configurator’s rule engine prevents invalid combinations from the outset. Customers can only assemble variants that are technically and logically correct.

Fast implementation

With configento.app your first configurator is ready in just a few hours — without an agency, without a developer. The visual management interface makes it possible. Jetzt testen

How does a product configurator work?

1. Define features & options

In the configento.app backend you create all configurable features of your product — e.g. colour, material, size, equipment. For each feature you define the available options and their price impact.

2. Build the rule engine

You define which combinations are valid or invalid. The rule engine ensures customers can only assemble technically correct configurations — entirely without programming.

3. Set up price calculation

Each option gets a fixed price, a surcharge or a formula. Price calculation happens in real time — the customer immediately sees what their individual configuration costs.

4. Integrate into your web shop

The finished configurator is integrated directly into Magento or Shopware via plugin. Alternatively, integration via HTML snippet into any CMS is possible. Customers configure, add to cart and buy — fully automated.

Which industries benefit from product configurators?

Wherever products can be individualised, a web configurator creates real added value.

Furniture & interior design

Wood type, colour, dimensions, fittings — furniture configurators enable customers to order custom-made products directly online. Bills of materials are automatically generated for production.

Sun protection & roller shutters

Width, height, colour, drive — millions of combinations that no standard shop can handle. With configento.app customers configure their custom product themselves. See jalousien-billiger.

Carports & Garages

Construction, roof shape, material, size — complex product variants with instant price calculation. See Deutsche Carportfabrik.

Mechanical engineering & industry

Technical products with complex dependencies — configurators ensure only compatible combinations can be ordered. Ideal for B2B shops and spare parts trading.

Signs & labels

Format, material, print, mounting — sign configurators with real-time price calculation and direct production handover. Fully automated from click to manufacturing.

Windows & doors

Material, glazing, colour, dimensions — high-value custom products made configurable online. Instant price calculation including all dependencies.

Product configurator integration: which shop systems are supported?

Magento Commerce von Adobe

Magento Produktkonfigurator

Seamless integration into Magento 1 & 2 (Adobe Commerce) via plugin. The configurator appears directly on the product page — customers configure and buy without leaving the shop.

Learn more →

Shopware

Shopware Produktkonfigurator

Plugin integration for Shopware 5 & 6. Full compatibility with the Shopware checkout — configurations land directly in the shopping cart with all prices and variants.

Learn more →

HTML snippet for any website

No Magento, no Shopware? No problem. The configurator can be integrated via HTML5 snippet into WordPress, TYPO3, Jimdo or any other website — in minutes.

All features →

Requirements for a good product configurator — checklist

Technical requirements

  • Real-time price calculation with every selection
  • Rule engine for valid & invalid combinations
  • Seamless integration into the shop system (Magento, Shopware)
  • Automatic BOM generation for ERP
  • Mobile-optimised display
  • Fast loading times even with many variants
  • API interface for external systems

Usability requirements

  • Intuitive operation without instructions
  • Image visualisation of the configured variant
  • Clear display of price surcharges
  • Clear error messages for invalid combinations
  • Save & share configurations
  • Multilingual support for international shops
  • Configuration possible without an account

configento.app meets all these requirements — and goes live in just a few hours.

Try free for 14 days Preise ansehen

Application examples

configento.app in use at Deutsche Carportfabrik

Carports und Garagen konfigurieren

Deutsche Carportfabrik is the expert shop for carports, prefab garages and patio roofs. With configento.app, visitors can configure their products directly in the Magento web shop, calculate the final price and order the configured product immediately.

Visit the site

Maßgeschneiderte Sonnen­schutz­produkte von jalousien-billiger

Sonnenschutz Konfigurator bei jalousien-billiger

Sun protection products need to be individually measured and manufactured to fit properly. Millions of possible combinations exceed the capabilities of a standard web shop. In the new Magento 2 based shop of jalousien-billiger, configento.app ensures that products can be configured immediately.

Visit the site

Frequently asked questions about the product configurator

What is a product configurator?

A product configurator enables customers to assemble and buy products with individual features directly in the web shop — with real-time price calculation and automatic validation of valid combinations.

What are the requirements of a product configurator?

A good product configurator requires intuitive operation, real-time price calculation, a rule engine for valid combinations, image visualisation and seamless web shop integration.

Which web shop systems are supported?

configento.app integrates seamlessly into Magento 1 & 2 (Adobe Commerce) and Shopware 5 & 6. Via an HTML5 snippet, the configurator can also be embedded into any CMS such as WordPress, TYPO3 or Jimdo.

How long does the implementation take?

With configento.app you can create your first product configurator in just a few hours. The visual management interface allows features, rules and prices to be set up without programming knowledge.

What does a product configurator cost?

configento.app offers product configurators from €49/month (Basic) or €99/month (Professional) for web shop integrations. No transaction fees, no hidden costs. 14 days free trial.

Brauche ich technische Kenntnisse?

No. configento.app was specifically developed so that retailers and product managers can build their own configurator — without programming knowledge, without an agency, without specialist expertise.

Can bills of materials be transferred to the ERP system?

Yes, configento.app automatically creates exact bills of materials for every configuration and makes them available for ERP systems. This eliminates manual errors and significantly accelerates the production process.

Which industries benefit from product configurators?

Product configurators suit all industries with customisable products: furniture, sun protection, carports, mechanical engineering, signs, windows & doors, textiles and many more.

Is there a free trial?

Yes — you can test configento.app for 14 days free of charge and without a credit card. Simply register, build your configurator and go live straight away. Start now

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