configento.app

Product configurator for your online shop

With configento.app your customers can configure their individual product variant right in your web shop, add it to the cart and buy it. Whether Magento, Shopware or Shopify — whether 5, 100 or millions of variants. With configento.app you build such a component with all its attributes and rules entirely intuitively.

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configento.app Produktkonfigurator
configento.app im Einsatz bei der Deutschen Carportfabrik
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What is a product configurator?

Definition: Product Configurator

A product configurator is a software application within a web shop system or a standalone solution that helps users assemble product variants from characteristics and rule-based dependencies.

In addition to creating varied products, using a product configurator offers wide-ranging benefits for sales, production and logistics. Orders can be created directly and fully digitally in the web shop, without a manual quoting process.

Bills of materials essential for production are provided directly from the web configurator for the ERP system. Due to the extensive integration within business processes, the term product configurator is also used alongside price calculator or Quote configurator.

Why a product configurator in your web shop?

Using a fully digital product configurator in the web shop can become a real competitive advantage for a company.

Highly personalised products or fully customised product variants, even in the smallest quantities, increase customer satisfaction and have a positive impact on relationship management.

By the way: For implementing a product configurator in your web shop, the Professional edition of configento.app is usually sufficient. Learn more >

Benefits of a product configurator in your web shop

Higher conversion rate

Customers who can configure their own product buy more frequently. Individual configuration creates emotional engagement and purchase confidence — abandonment rates drop significantly.

Higher average order value

Product configurators enable upselling through visible options and surcharges. Customers immediately understand the value of premium variants and choose them more often.

Less consulting effort

A self-explanatory configurator answers customer questions automatically. Your sales team is relieved — standard enquiries are handled entirely digitally.

Automatic bills of materials

Exact bills of materials are automatically created for every configuration and transferred to your ERP system. Manual errors are eliminated, production starts immediately.

Error-free orders

The configurator’s rule engine prevents invalid combinations from the outset. Customers can only assemble variants that are technically and logically correct.

Fast implementation

With configento.app your first configurator is ready in just a few hours — without an agency, without a developer. The visual management interface makes it possible.

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How does a product configurator work?

1. Define features & options

In the configento.app backend you create all configurable features of your product — e.g. colour, material, size, equipment. For each feature you define the available options and their price impact.

2. Build the rule engine

You define which combinations are valid or invalid. The rule engine ensures customers can only assemble technically correct configurations — entirely without programming.

3. Set up price calculation

Each option gets a fixed price, a surcharge or a formula. Price calculation happens in real time — the customer immediately sees what their individual configuration costs.

4. Integrate into your web shop

The finished configurator is embedded via plugin directly into Magento, Shopware or Shopify. Alternatively it can be integrated into any CMS with an HTML snippet. Customers configure, add to cart and buy — fully automated.

Product configurators by industry

Wherever products can be individualised, a web configurator creates real added value. configento.app is used in many industries — here are the most important ones.

Sun protection & roller shutters

Made-to-measure pleated, roller and venetian blinds — width, height, colour, material, drive. Millions of size combinations that no standard shop can represent. The configurator guides customers safely through every option.

jalousien-billiger.de plissee.de storesenrouleur.com

Carports & garages

Construction, roof shape, material, size — complex product variants with instant price calculation. Bills of materials for production are generated automatically.

holzcarports.de Gartenlandshop durobox

Building elements & windows

Material, glazing, colour, dimensions — high-value made-to-measure products with instant price calculation. The rule set prevents invalid combinations automatically.

Alurit topvoorzetramen.nl florever.eu

Druck & Schilder

Format, material, printing, finishing — sign and print configurators with real-time price calculation and direct handover to production. Fully automated from click to manufacture.

Kalos adressdruckshop.de glassmania.com

Furniture & interiors

Wood type, colour, dimensions, fittings — furniture configurators make made-to-measure orders possible directly online. Bills of materials for production are generated automatically.

Fijn Steel Interior

Other industries

Mechanical engineering, lighting, optics, mobility, sanitary — configento.app is used in many more industries. Wherever products need to be individually configurable.

isolicht.ch bergamont.com Augenoptik Deuschle

Product configurator integration: which shop systems are supported?

Magento

Magento product configurator

Seamless integration into Magento 1 & 2 (Adobe Commerce) via plugin. The configurator appears directly on the product page — customers configure and buy without leaving the shop.

Learn more →
Shopware

Shopware product configurator

Plugin integration for Shopware 5 & 6. Full compatibility with the Shopware checkout — configurations land directly in the shopping cart with all prices and variants.

Learn more →
Shopify

Shopify product configurator

Plugin integration for Shopify — right on the product page, seamlessly in the look and feel of your theme. Millions of variants, real-time price calculation, native checkout.

Learn more →

HTML snippet for any website

No Magento, no Shopware, no Shopify? No problem. The configurator can be embedded into WordPress, TYPO3, Jimdo or any other website via an HTML5 snippet — in a matter of minutes.

All features →

Requirements for a good product configurator — checklist

Technical requirements

  • Real-time price calculation with every selection
  • Rule engine for valid & invalid combinations
  • Seamless integration into the shop system (Magento, Shopware, Shopify)
  • Automatic BOM generation for ERP
  • Mobile-optimised display
  • Fast loading times even with many variants
  • API interface for external systems

Usability requirements

  • Intuitive operation without instructions
  • Image visualisation of the configured variant
  • Clear display of price surcharges
  • Clear error messages for invalid combinations
  • Save & share configurations
  • Multilingual support for international shops
  • Configuration possible without an account

configento.app meets all these requirements — and goes live in just a few hours.

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Frequently asked questions about the product configurator

What is a product configurator?

A product configurator enables customers to assemble and buy products with individual features directly in the web shop — with real-time price calculation and automatic validation of valid combinations.

What are the requirements of a product configurator?

A good product configurator requires intuitive operation, real-time price calculation, a rule engine for valid combinations, image visualisation and seamless web shop integration.

Which web shop systems are supported?

configento.app integrates seamlessly into Magento 1 & 2 (Adobe Commerce), Shopware 5 & 6 and Shopify. An HTML5 snippet also lets you embed the configurator into any CMS such as WordPress or TYPO3.

How long does the implementation take?

With configento.app you can create your first product configurator in just a few hours. The visual management interface allows features, rules and prices to be set up without programming knowledge.

What does a product configurator cost?

configento.app offers product configurators from €49/month (Basic) or €99/month (Professional) for web shop integrations. No transaction fees, no hidden costs.

Try free for 14 days

Do I need technical skills?

No. configento.app was specifically developed so that retailers and product managers can build their own configurator — without programming knowledge, without an agency, without specialist expertise.

Can bills of materials be transferred to the ERP system?

Yes, configento.app automatically creates exact bills of materials for every configuration and makes them available for ERP systems. This eliminates manual errors and significantly accelerates the production process.

Which industries benefit from product configurators?

Product configurators suit every industry with customisable products: furniture, sun protection, carports, mechanical engineering, signage, windows & doors and many more.

Is there a free trial?

Yes — you can test configento.app for 14 days free of charge and without a credit card. Simply register, build your configurator and go live straight away.

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