Imagine you sell pleated blinds. Width from 20 to 400cm, height from 30 to 350cm, 80 colors, 12 materials, 4 operation variants. Quick math: that's potentially over 200 million combinations. A normal web store collapses trying to map these as product variants. A product configurator doesn't.
The Problem: Why Do Normal Web Stores Fail?
Magento, Shopware and other store systems manage product variants as predefined, discrete combinations. Problems arise as soon as you have more than three or four attributes, or when one of those attributes is a free-text field or measurement input:
- Store systems limit the number of variants (Magento recommends max. 150 variants per Configurable Product)
- Free-text fields like "width in cm" aren't variants — they can't be mapped as SKUs
- Dependencies between attributes can't be modeled
- Price calculations from measurements or tables aren't possible
The Solution: Rule-Based Configuration
A product configurator flips the concept. Instead of pre-creating all variants, you define attributes and their values, dependency rules, and pricing logic. The configurator calculates on-the-fly what applies for the current selection — in real time, without page reloads.
How the Rule Engine Works
In configento.app's visual rule editor, you define which combinations are valid — no programming required:
- "If material = Wood, then color = RAL 7016 is not available"
- "If width > 300cm, then drive = Motorized must be selected"
Price Calculation for Millions of Combinations
configento.app supports surcharges per attribute, Excel and CSV price lists (ideal for sun protection or window manufacturing), and formulas for complex calculations.
Real-Time Visualization Without Millions of Images
configento.app uses layer technology: you upload base images and overlay images for individual attributes. The configurator overlays these in real time — a dynamically generated product image for the current configuration, in 2D and 360°.
Industries with High Variant Diversity
Sun protection, carports and prefabricated garages, building elements and windows, vehicles and e-bikes — bergamont uses configento.app for e-bike configuration.
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